Burger King is using artificial intelligence to create their new campaigns. However, the campaigns are nonsensical and a little too literal. The first fast food campaign written by A.I., supposedly, that shows what happens when put too much trust into automation.

Automation is evolving and revolutionizing every industry. It’s also replacing us humans as well. Even advertising may not be immune, because of advances in artificial intelligence which claim to be able to mimic actual human created creative.

In response to this social fear, Burger King wanted to make a pro-human. As passionate hands-on makers, we launched a nonsensical campaign that shows the folly of giving full control to A.I. and prove that humans can’t be easily replaced.

RADIO – CHICKEN PERSONS :30

This ad was created by artificial intelligence.

(Alternating lines are a different robotic voice)

Friend #1: Hello Friend #2. You are human. You are friend.

Friend #2: I don’t know you Friend #1, you only live inside radio commercial.

Friend #1: Become friend, allow access these chicken fries from Burger King to your mouth gate.

Friend #2: Eat eat eat. Wow!

We are chicken persons now, aren’t we?

Friend #1: Affirmatively correct

Friend #2: Why is creepy King starring at chicken persons?

Friend #1: He is creepy. He lives inside radio commercial also.

Friend #2: Burger Kingdom is radio commercial for friendship.

Burger Kinged. Home of the Chicken persons.