We’ve all been there, a bug enters the house and you quickly reach for the nearest magazine, fluffy slipper, dish cloth, spatula or elastic band etc. to try and kill it. But what if you don’t kill the bug and instead you leave it mangled and disfigured? Well, now you have a problem. Because now you have a spitting mad bug that’s coming for revenge.

In this advert we feature a wrathful cockroach that is declaring a poop war on the person who tried to kill it but failed. And its plan is simple, it is going to unleash an unholy cacophony of cockroach waste on anything and everything this person owns. No surface or crumb will be left undefiled. In the end the cockroach concludes by landing the point that this could have all been avoided had the person used Fast, deadly Doom in the first place.

For over sixty years, Doom has been well known amongst South Africans for its fast, deadly killing power, effective for ridding you of pests. And as an iconic brand it has weaved its way into South African culture, featuring on social media whenever there was a light-hearted moment or some form of satire. It’s this ability to see the funnier side of life and make fun of ourselves as South Africans that has inspired Doom to use humour in their communication over the years, especially in a segment where our competitors are taking the serious, informative approach.

Mmmhmmm… I’m just a cockroach to you, hey? Just… dirt… that’s why you try squash me with that egg flippie thing. Why you crush my face, rip my antenna. But you didn’t kill me, so now…now I come for you with all the poop within me. I will show you who rules this kitchen. I will poop on everything. You won’t even know. I’m sneaky like that.

You’ll be eating coco poops. It’s hilarious.

I poop my name in Morse code into defrosting mince.

I poop where you put your lips on your phone so you breathe me in when you talk.

Anywhere that says tear here, hold here, lick here, shake this… I pooped there.

I poop on the far side of the can of cola so your cola smells poopy when you drink. I’m going to eat my poop, then poop it out. It’s double pooped. Then poop that into your cappopocino sprinkles.

And I’m coming for your Spice Rack!

My bum in your cinnamon, caca in your cacao. Ass on your Aniseed.

You should have finished me when you had the chance my friend, should have used Fast, Deadly, Doom, because now… you cook with one eye on the cracks waiting for the poop apocalypse. The apocalypse is coming! (sinister snigger)