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MICHAEL

OGILVY JOHANNESBURG, Johannesburg / GREENPEACE / 2012

Awards:

Bronze Cannes Lions
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Overview

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On 28 November COP17, The U.N Climate Change Summit started in Durban, South Africa. The aim was for countries to draft up policies that would guide local governments in their fight against climate change. As the summit progressed the city was overrun with influential figures, such as the President of South Africa.

However, despite all the hype, the public remained sceptical about the Summit and its purpose.

So we created a radio mini-series that depicts a future where countries go to war over a resource we all take for granted. The series aired on a Durban station.

ScriptInEnglish

MUSICVO: Previously on Victoria.MAN: I don’t want your (BEEP) money, give me your water now?!

MIRIAM: It’s in the kitchen! It’s in the kitchen!SFX:WE HEAR THE INTRUDER GRAB THE WATER AND RUN OUT.MIRIAM:Are you ok?DAUGHTER:Yes Ma, I’m ok.MIRIAM:Where’s Michael?DAUGHTER:Outside.MIRIAM:Tell him to get inside?VO:Episode two.SFX:RIOTING, GUNFIRE. VEHICLE APPROACHING.LOUD SPEAKERREBEL:Listen up! The lake is ours and we won’t let those bastards across the border to take it from us. We are going to take every man and boy to come and fight with us. You are either with us or against us! If you are against us then don’t let me catch you near our water, I will shoot you myself, hahahaha!SFX:GUNFIRE. CAR DRIVES AWAYMEN: (LAUGHING)DAUGHTER:Ma, who was that?MIRIAM:The rebels.MICHAEL:(SCARED) Ma, please don’t let them take me away, please Ma?MIRIAM:I won’t, I won’t don’t worry.MUSICVO:We decide how tomorrow will turn out. Join Green Peace’s energy revolution and help save one of our most precious resources. For more info visit greenpeace.org.

Tune in next time to hear what happens.

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