Utilize a conversational user interface to make building a chatbot as simple as having a conversation about it. This allows easy, free access to chatbots for thousands of small businesses, helping them engage with their customers.

This simplicity of user experience is achieved by building and tidily packaging the backend technology and user strategy into an accessible, Facebook Messenger-based interface. There are three notable systems being integrated:

1. A backend system that captures and delivers data for the full experience

2. Third party data services already in use by the business

3. Facebook Messenger, which captures data from the small business owner during setup, delivers data for consumer interactions, and captures consumer responses back into the backend system.

This all happens in the background, so business users can easily create a chatbot without technical and experience strategy expertise.

All experience elements listed above were designed as an integrated system. The marketing site establishes the brand, with subtle elements like the avatar in Messenger extending the system throughout the experience. In addition, a private site was built for business owners to view analytics and optimize the consumer experience. The design is based on the simplicity and playfulness of the brand, with all elements being digital. Focusing solely on the unique platform of BotBot, the conversational design was an experimental process to craft Messenger exchanges that served the brand and the intended utility of the experience. There is no cost, no expertise to build, and the Messenger interactions are largely automated, so the scale of BotBot is hoped to be boundless.

Reply.ai extended their offering to all businesses, not just large enterprises, and in BotBot has a complementary extension of their brand. Consumers now have expanded options for interacting with their favorite brands. BotBot provides focused interactions so consumers can easily find important information and make quick purchases. BotBot has launched in the US and is freely accessible for any business. Businesses using BotBot enter a tier of technological and cultural progressiveness that they may otherwise have been inaccessible. BotBot soft-launched on March 17, with promotion forthcoming in mid-April, so no sales results at time of submission are yet available. However, with the foremost target of BotBot being easily and freely accessible chatbots for small businesses, the results are compelling. A process that used to takes months, now takes less than three minutes. The expense has been reduced from six figures to zero figures.

Websites used to be hard to build, until elegant templates came along. BotBot does the same for chatbots –making them accessible to the masses.

The number of Facebook pages for local businesses is staggering – and many are already engaging their customers on Facebook Messenger. Chatbots can improve service and reduce costs by largely automating these direct conversations, helping small businesses scale.

Chatbots are in high demand, but not everyone has the resources to build one. BotBot makes that possible through a simple conversational interface, requiring no technical expertise and mere minutes to build or use.

The BotBot client had been building custom, complex chatbots for enterprise businesses. They needed a way to offer similar services to small businesses. BotBot was created as a dedicated product, making chatbots more accessible with a templated build approach.

BotBot integrates the following elements: Facebook ads target business owners, a marketing site educates on chatbots and guides BotBot template selection, the Facebook Messenger “BotBot creator” allows business owners to build their chatbot and guides them in promoting it on Facebook, and finally, the chatbots created by business owners are accessed by consumers on Messenger.

BotBot is targeted at small businesses and their customers. Each BotBot template is targeted according to its purpose, e.g. “FitBot” services the wellness industry by facilitating class bookings, “FoodBot” services the restaurant industry by facilitating food delivery.

Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. These restraints make chatbots inaccessible to most small businesses.

BotBot enables small businesses to build chatbots in minutes, not months, without assistance, following these easy steps. First, utilize Facebook Messenger to build a chatbot experience, satisfying common consumer interactions like ordering food, asking common questions of a business, and booking fitness classes. Second, serve the chatbot experience on Messenger, so consumers have easy access to these high utility interactions.

In this manner, BotBot makes chatbots accessible to all small businesses, not just enterprises with the extensive resources required to build one from scratch. BotBot was built on a budget of $400K. The experience itself is free, requires no expertise, and the Messenger interactions are largely automated, making scale boundless.