Conceptual target audience: People who used to drink regular water or mineral water and wish to get an alternative water solution for clean and inexpensive drinking water at home.

Campaign goals: Create awareness of the fact that with Tana4 family bar one can easily have clean drinking water, 365 days a year, without the need to buy and carry it home.We decided to show different situations which demonstrate how easy it is to use Tana4 instead of carrying heavy mineral bottles.The advertising film is in YouTube style and the viewers naturally feel that the presenter is just like them.