Biblical laws concerning menstruation prohibit sexual intercourse while menstruating, imposing punishment of extinction on both husband and wife if violated. No wonder religious couples take very seriously the rituals that guide marriage.

Once menstruation ceases the woman counts 7 “clean-days” and takes a ritual bath before the couple can have sex again. Women test whether menstruation has ceased using a pad and in case there is still discharge the couple needs to consult a rabbi who carefully inspects the nature of the stains to decide whether to give the "green-light" or not.

Women dread this consultation; they wish they could practice their faith without encountering this embarrassing and time-consuming practice.

Always' Rabbi-Bot is a customized app using the power of Artificial Intelligence to help women determine whether they are still menstruating or not, all directly and conveniently from her smartphone with no need to discuss intimate affairs with others.

Can Always, Israel’s leading feminine protection brand, which stands for feminine confidence, find a way to ease the tensions around a woman's period? And by this empowering orthodox Jewish women altogether?

We started by creating a much-needed utility, a service that eliminates the need for the unpleasant monthly consultations with the rabbi and we have done it all with the approval of the highest religious authorities by making sure it adheres to the highest religious standards.

In order to build initial awareness, we’ve announced the launch of the app in a press release in the sector’s media, bound to stir up some reaction followed by recruitment of the lady attendants at the ritual baths (Mikveh) to inform women of the app first hand. Next, we showcased authentic testimonials on private social groups.

Our AI-based app replaced the uncomfortable Rabbi consultations and empowered the women to check on their own which exact state they are in. Just scan your pad and instantly determine whether you are still menstruating, directly from your smartphone.

With the help of prominent religious marriage guides we “fed” an A.I. engine all the biblical rules concerning menstruation pertaining to multiple parameters of possible period and post-period discharge including color, size, shape, and dimension of the stain. We also uploaded scanned sample pads classified by the rabbinical authority which would serve as our initial database. Each newly scanned pad would be compared to the existing base to determine status and would also join the database by itself to further improve results.

A press release drove initial buzz while ritual baths' attendants served as our direct app promoters providing additional "how-to" info. Testimonials on private Facebook groups further drove the message and generated extensive discussions.