Digital Craft > Form

DESIGNING TOKYO

DENTSU INC., Tokyo / MORI BUILDING CO., LTD. / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Demo Film
Presentation Image

Overview

Credits

Overview

Describe the creative idea

For the past 60 years, Japanese developer Mori Building has always looked at the bigger picture when creating the city of Tokyo. The Mori Building, unlike its rival companies, has a unique vision of urban development, which is to create a city, not just a building.

The film reflects on the evolution of Tokyo and tells the story of its future through vivid depictions of Tokyo’s cityscape which the Mori Building built and helped flourish, the culture that was born from the town, and iconic celebrities from past eras exactly as they were back then.

The cityscape has been accurately recreated based on various data such as newspapers, maps, blueprints, video footages, relevant literature, and mannequins from that time.

Describe the execution

We back-calculated and used motion control cameras and cranes to film scenes in a single flow and to convey a floating sensation. We've applied a slit-scan and other VFX on the last person to carry out a smooth transitioning. We also used glitch effects to portray an old dreamlike city. The glitch effects on the people were created through 3D scanning and touched up with 3D computer graphics.

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