Digital Craft > Form

MY CARER

MRM GERMANY, Frankfurt / ALZHEIMER‘S SOCIETY / 2020

Awards:

Shortlisted Cannes Lions
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Demo Film
Supporting Images

Overview

Credits

Overview

Describe the creative idea

My Carer, a skill for Alexa that sets up a routine for people living in the early stages of dementia. It’s function not only reminds them what to do, but also guides them, step by step, until they’ve accomplished their daily tasks. From reminding them on how to take the medication, to how to prepare their lunch. The skill asks them if they’ve completed their task, and if not, it will remind them to do it once and once again, until the task is finished. If a patient doesn’t reply to the skill, a notification will be sent to a relative.

It also collects data about how long it takes for a patient to reply, how much the skill is repeating instructions, etc. This data is helping to tailor the skill according to each patient needs thanks to AI, but also helps Alzheimer’s Society to study behaviour and cognitive functions.

Describe the execution

My Carer, a skill for Alexa that sets up a routine for people living in the early stages of dementia. It’s function not only reminds them what to do, but also guides them, step by step, until they’ve accomplished their daily tasks. From reminding them on how to take the medication, to how to prepare their lunch. The skill asks them if they’ve completed their task, and if not, it will remind them to do it once and once again, until the task is finished. If a patient doesn’t reply to the skill, a notification will be sent to a relative.

It also collects data about how long it takes for a patient to reply, how much the skill is repeating instructions, etc. This data is helping to tailor the skill according to each patient needs thanks to AI, but also helps Alzheimer’s Society to study behaviour and cognitive functions.

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