Digital Craft > Form
JFK MOONSHOT
DIGITAS, Boston / JFK PRESIDENTIAL LIBRARY AND MUSEUM / 2020
Awards:
Overview
Credits
Overview
Describe the creative idea
We reimagined the Apollo 11 Mission as if it happened today.
JFK Moonshot was a fully-synchronized augmented reality experience of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later.
Describe the execution
At precisely 9:32 AM on July 16th at the JFK Library in Boston, we launched one of the largest AR objects ever created—a 363-foot, full-scale replica of the Saturn V rocket.
To scale the experience for those not in attendance, we did two things: We live-streamed the first-of-its-kind AR experience on Twitch where some of the most popular streamers provided a “play through” of the action. Additionally, the Moonshot app allowed allowed kids of all ages to launch their own virtual rockets anywhere and share it on social media.
For the next four days, users could track the mission in AR as events unfolded. We continued streaming the mission on Twitch non-stop, where streamer BonsaiBaby re-enacted and simul-casted moments from the mission with over 100 hours of rare, archival JFK and NASA footage. Viewers could practice their own moon landings with interactive AR games while also testing their JFK knowledge.
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