Digital Craft > Data & AI

DEAR GLENN

DENTSU INC., Tokyo / YAMAHA / 2020

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Describe the creative idea

"Dear Glenn" is a unique A.I. driven project integrating Art/Tech and Branding in one. The aim of the project is to bring the craft of the deceased pianist Glenn Gould back to life through A.I. It opens up a whole new possibility to resurrect incredible human artistry to be used for education and collaborative live performance.

Describe the execution

Project has 3 phases. 1) Crafting the A.I. Glenn using over 100 hours of recording date as well as world’s first inclusion of human input from professional pianists to craft the A.I. 2) The project documentary film was launched to create conversation 3) Live performance of A.I. and human pianist at the largest media art festival in the world, Ars Electronica 2019. For the first time project proved the incredible potential of A.I. to not only preserve great human artistry but creatively apply data to be used for collaborative performances.

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