Digital Craft > Form
OGILVY, Beijing / HUAWEI / 2020
Awards:
Overview
Credits
Describe the creative idea
To demonstrate low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G, we launched 5G Kung Fu Showdown: A real-time, multi-sensory virtual showdown between 2 fighters. From 2 different locations. Using Haptic Suits, Armbands & Haptic Foot Straps. With low latency 5G speeds, each punch and kick was immediately felt miles away in their respective locations.
Describe the execution
5G Kung Fu Showdown connected 2 exponents for the ultimate, multi-sensory virtual martial arts showdown. Between a real Kung Fu master and an e-sports gamer from 2 different locations. Using real-time movements from Optic HMD Tracking, Optic Leg Tracking, IR Positional Tracking, data from virtual fight was tracked and rendered in real-time with 5G speeds.
With Haptic Suits, Armband & Haptic Foot Straps, each punch and kick was immediately felt miles away in their respective locations. The fight took place in a custom Virtual Arena built on UNITY - featuring 6DoF (Degrees of Freedom). Using real-time movement data from Optic HMD Tracking, Optic Leg Tracking, IR Positional Floor Tracking,
5G Kung Fu Showdown was created amidst the backdrop of China's massive e-sports following. That has ironically swayed the younger mobile generation to fighting games instead of real, traditional Kung Fu itself. With the popularity of traditional Kung Fu fading, 5G Kung Fu Showdown helped reconnect e-gamers to an actual, multi-sensory, real Kung Fu Showdown.
2 months campaign duration from 6 Jan 2020. And was launched on China's major media channels: Wechat, Weibo, BiliBili, Douyin, TenCent Digital, Toutiao, NetEase News and Sohu.
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