Digital Craft > Data & AI

CODE OF CONSCIENCE

AKQA, Sao Paulo / INSTITUTO RAONI / 2020

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Describe the creative idea

In collaboration with companies and NGOs from all over the world, we created a Cyber Shield for our Forests. An open source software that restricts the use of heavy-duty vehicles in protected areas.

The code uses the World Database on Protected Areas (WDPA): the largest assembly of data on the world's terrestrial and marine protected areas, containing more than 260,000 protected areas, with records covering 245 countries and territories throughout the world. It is updated on a monthly basis by governments, NGO's, landlords and community groups.

Using vehicle on-board GPS, the code detects when a protected area has been breached.

When a machine enters a protected area, the system automatically restricts its use and sends a message to entities responsible for the protected area's supervision.

The code is free and available to companies and governments.

Describe the execution

Today, despite its protective status, ? of the world's protected reserves are under threat from human activity. It's hard to monitor and stop humans from destroying our forests, but we can stop the machines they use.

The Code of Conscience is a Cyber Shield for our Forests. An open source software that restricts the use of heavy-duty vehicles in protected areas.

The code uses the World Database on Protected Areas (WDPA): the largest assembly of data on the world's terrestrial and marine protected areas, containing more than 260,000 protected areas, with records covering 245 countries and territories throughout the world. It is updated on a monthly basis by governments, NGO's, landlords and community groups.

Using vehicle on-board GPS, the code detects when a protected area has been breached.

When a machine enters a protected area, the system automatically restricts its use and sends a message to entities responsible for the protected area's supervision.

The code is free and available to companies and governments.

Heavy duty Machines companies can implement the code into their new machines.

Companies can oblige all of its supply chain machines to have it installed.

Banking Institutions can give credit only to companies that have installed the CoC into their heavy machines.

The good news is that we started implementing the Code in heavy machines from 3Tentos, one of the biggest Brazilian Agricultural companies.

A Latin America government just signed the implementation of the Code of Conscience on heavy machines, trucks and boats operating near the Amazon.

Two global manufacturers are discussing the implementation of the code on future machinery and a government in Europe is interested in turning the Code into a law.

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