Social and Influencer > Websites
THE ADVENTURES OF SEINFELD AND SUPERMAN
DIGITAS, New York / AMERICAN EXPRESS / 2004
Awards:
Overview
Credits
Overview
CampaignDescription
The marketing challenge was to reach the coveted 25-45 age bracket - those who are watching less and less TV, and are spending more and more time online. The answer was a short film site starring Seinfeld and Superman, with subtle brand messages interweaved. But rather than simply posting the films, we created a 3D environment, Jerry's living room, so viewers could stay a while, discover additional content, and engage with the brand. Objectives included boosting brand awareness, in addition to acquiring new Cardmembers. Within three weeks, the site had almost two million viewers.
More Entries from Financial Services in Social and Influencer
24 items
More Entries from DIGITAS
24 items
