Outdoor > Culture & Context
BURGER KING JAPAN, Tokyo / BURGER KING / 2021
Overview
Credits
Cultural / Context information for the jury
In Japan, McDonald’s holds dominance for hamburgers. Burger King is still a little-known brand, with just 100 outlets vs. McDonald’s having about 3,000. Unlike McDonald’s, which executes a general image strategy and targets all Japanese nationals, we touted the approach that “Burger King is a brand that values you as a unique individual” to create a bond with youth. We thus ambitiously developed this as branding, rather than a simple new outlet announcement.
Is your billboard / poster larger or smaller than a 6 sheet poster
Our billboard is larger than a 6 sheet poster.
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