In “Camo,” we open on Busch Guy standing by a mountain stream. He cracks open his Busch beer, we hear its refreshing BUSCHHHHH sound, and Busch Guy says, “That’s the sound of refreshment. No question about it.” We then cut to a hiker elsewhere in the woods who has a question. He asks Busch Guy, “Does camouflage really work?” Busch Guy replies, “Let’s see,” then throws a Busch beer in the hiker’s direction. The hiker reaches for it, but it flies into the hands of a camouflaged man, previously unseen, who emerges from the woods to catch it. Busch Guy throws a second beer and another camouflaged person, unseen before, steps forward and catches the beer. Busch Guy throws one last beer and a man, camouflaged as a rock inches away from the hiker, pops up and catches the last beer. The hiker says, “Didn’t see that coming,” and Busch

Busch Guy is the spokesperson for Busch beer. Like Busch drinkers, he’s an outdoorsman who finds there’s nothing more refreshing than a cold beer in the great outdoors. Whenever he cracks open a Busch beer, it makes the same loud, refreshing BUSCHHHHH sound it’s made in advertisements for decades.