Film > TV & Cinema Film

A.M. CRUNCHWRAP - GUESS WHO LOVES IT (RONALD MCDONALD)

DEUTSCH, Los Angeles / TACO BELL / 2014

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

How do you start a breakfast war? Hijack one of the world’s most well-known mascots to use against your greatest competitor. We gathered together dozens of real people named Ronald McDonald to try Taco Bell’s new A.M. Crunchwrap and asked them what they honestly thought. And guess what? They loved it.

More Entries from Restaurants & Fast Food Outlets in Film

24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail Stores

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

(opens in a new tab)
Grand Prix Cannes Lions
THE EPIC SPLIT

Internet Film

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
RESCUE

Savoury Foods

RESCUE

UNILEVER, ADAM&EVEDDB

(opens in a new tab)
Gold Cannes Lions
KARATE

Alcoholic Drinks

KARATE

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SHAMPOO

Alcoholic Drinks

SHAMPOO

SOUTHERN COMFORT, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PARENTS

Non-Alcoholic Drinks

PARENTS

COCA-COLA, SANTO

(opens in a new tab)
Gold Cannes Lions
BOWL

Toiletries, Cosmetics & Beauty

BOWL

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
TREE

Toiletries, Cosmetics & Beauty

TREE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
MOMSONG

Toiletries, Cosmetics & Beauty

MOMSONG

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
POSSIBILITIES

Clothing, Footwear & Accessories

POSSIBILITIES

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PERFECT DAY

Entertainment & Leisure

PERFECT DAY

SONY, BBH NEW YORK

(opens in a new tab)
Gold Cannes Lions
TOO DEPRESSING

Commercial Public Services

TOO DEPRESSING

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
TOO COMPLICATED

Commercial Public Services

TOO COMPLICATED

DU, LEO BURNETT DUBAI

(opens in a new tab)
Gold Cannes Lions
MISTAKES

Public Health & Safety

MISTAKES

NEW ZEALAND TRANSPORT AGENCY, CLEMENGER BBDO

(opens in a new tab)
Gold Cannes Lions
BUCKET LIST

Viral Films

BUCKET LIST

WATERISLIFE, DDB NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLIMATE NAME CHANGE

Viral Films

CLIMATE NAME CHANGE

350 ACTION, BARTON F. GRAF 9000

(opens in a new tab)
Gold Cannes Lions
FIRST KISS

Viral Films

FIRST KISS

WREN, DURABLE GOODS

(opens in a new tab)
Gold Cannes Lions
THE 1000 MILES OF LUCA

Branded Entertainment Internet Film

THE 1000 MILES OF LUCA

CONSEJO PUBLICITARIO ARGENTINO, TBWA\BUENOS AIRES

(opens in a new tab)
Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Branded Entertainment Internet Film

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

(opens in a new tab)
Silver Cannes Lions
THE SEARCH

Alcoholic Drinks

THE SEARCH

BMF

(opens in a new tab)
Silver Cannes Lions
THE ODYSSEY

Alcoholic Drinks

THE ODYSSEY

HEINEKEN, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
SAPEURS

Alcoholic Drinks

SAPEURS

DIAGEO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Silver Cannes Lions
BOARDWALK

Toiletries, Cosmetics & Beauty

BOARDWALK

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
MEETING

Toiletries, Cosmetics & Beauty

MEETING

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from DEUTSCH

24 items

Titanium Cannes Lions
THE FIRST EVER PINTEREST YARD SALE

Titanium

THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
THE FIRST EVER PINTEREST YARD SALE

Integrated Campaign

THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)

Retail & Restaurants

2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)

TACO BELL, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
THE 257 YEAR CALENDAR

Consumer Services / Business to Business

THE 257 YEAR CALENDAR

PNC BANK, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
FEELING CAREFREE

Cars

FEELING CAREFREE

VOLKSWAGEN, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
A.M. CRUNCHWRAP - GUESS WHO LOVES IT (RONALD MCDONALD)

Restaurants & Fast Food Outlets

A.M. CRUNCHWRAP - GUESS WHO LOVES IT (RONALD MCDONALD)

TACO BELL, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
WAFFLE TACO - GUESS WHO LOVES IT (RONALD MCDONALD)

Restaurants & Fast Food Outlets

WAFFLE TACO - GUESS WHO LOVES IT (RONALD MCDONALD)

TACO BELL, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
GUESS WHO LOVES TACO BELL’S NEW BREAKFAST (RONALD MCDONALD LAUNCH)

Restaurants & Fast Food Outlets

GUESS WHO LOVES TACO BELL’S NEW BREAKFAST (RONALD MCDONALD LAUNCH)

TACO BELL, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
MICHAEL

Short Format Internet Film

MICHAEL

SONY, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)

Launch or Re-launch

2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)

TACO BELL, DEUTSCH

(opens in a new tab)
Silver Cannes Lions
VENMO MICRO HACK

Targeted Communication

VENMO MICRO HACK

WATERISLIFE, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
WHAT BEER IS THAT

Food & Drink

WHAT BEER IS THAT

AB INBEV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
FALCONER

Food & Drink

FALCONER

AB INBEV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
CAMO

Food & Drink

CAMO

AB INBEV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
NEWS

Food & Drink

NEWS

AB INBEV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
THE FIRST EVER PINTEREST YARD SALE

Fast Moving Consumer Goods

THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
THE BARK SIDE

Sound Design

THE BARK SIDE

VOLKSWAGEN, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
BABY

Cars

BABY

VOLKSWAGEN, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
THE ART HEIST FOR GOOD

Charities & Appeals

THE ART HEIST FOR GOOD

WATERISLIFE, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
TIME TRAVEL

Commercial Public Services

TIME TRAVEL

DIRECTV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
REFEREE

Commercial Public Services

REFEREE

DIRECTV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
PROMISE LAND

Commercial Public Services

PROMISE LAND

DIRECTV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
TUBE SOCKS

Commercial Public Services

TUBE SOCKS

DIRECTV, DEUTSCH

(opens in a new tab)
Bronze Cannes Lions
THE BACKSTORY - GUESS WHO’S COMING TO BREAKFAST (RONALD MCDONALD LAUNCH)

Internet Film

THE BACKSTORY - GUESS WHO’S COMING TO BREAKFAST (RONALD MCDONALD LAUNCH)

TACO BELL, DEUTSCH

(opens in a new tab)