Film > Internet Film

THE BACKSTORY - GUESS WHO’S COMING TO BREAKFAST (RONALD MCDONALD LAUNCH)

DEUTSCH, Los Angeles / TACO BELL / 2014

Awards:

Bronze Cannes Lions
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Case Film

Overview

Credits

Overview

BriefExplanation

How do you start a breakfast war? Hijack one of the world's most well-known mascots to use against your greatest competitor. We gathered together dozens of real people named Ronald McDonald to try Taco Bell’s new breakfast and asked them what they honestly thought. And guess what? They loved it.

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THE BACKSTORY - GUESS WHO’S COMING TO BREAKFAST (RONALD MCDONALD LAUNCH)

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