Film > Product & Service

CHEERLEADERS

THE CONCEPT FARM, New York / AMERICAN HEART ASSOCIATION / 2009

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Synopsis

This campaign is saving lives with upbeat, friendly unexpected creative work. Stroke is scary...the creative work is not. The attitude and motivations say it all. "We’ll do anything to make New Yorkers aware of the signs of a stroke and call 9-1-1”. Three unexpected, compelling, commercials running on cable and Time Warner Cable’s On Demand channels have generated consumer requests for information five times higher than TWC has ever received.

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