In Denmark, Christmas is a time of giving. But also of taking. Because while families come together, houses are left home alone, letting burglars do their shady work in the dark. This leads a more than 50% increase in burglaries each December.

International studies show that light is one of the most effective weapons in the fight against burglars, who are afraid of being seen by neighbours. Meanwhile, Danes decorate their homes with Christmas lights every December. So, we thought, "Why not use them to scare off burglars?"

Introducing: Christmas Spotlights. Turning Christmas lights into a home security system.

We combined a motion sensor with a custom built light chain and a power control box. Together, they detect any unwanted intruders on your property, and blinds them with up to 12.000 lumen, causing them to flee the premises. At the same time, the light will alert the neighbors, who can inform the owner and call the police.

So far, the Christmas Spotlights have been made for a limited number of Danes. The Spotlights are CE-marked and meet the requirements of the applicable EC directives. This means they’ve gone from idea, to prototype to certified product.

And because of the overwhelming public interest, we’re currently pursuing a large-scale production.

We invented a genuine solution that solves an actual, recurring, worldwide problem. A solution that could very well prove to be brilliant business idea for the future.

The Spotlights are CE-marked and meet the requirements of the applicable EC directives. This means they’ve gone from idea, to prototype to certified product, and we're currently pursuing a large-scale production.

The Christmas Spotlights were mentioned in a 10-minute-long feature on national TV.

Gizmodo, one of the world's biggest tech sites, published articles about our product on their sites in the US, England, Australia and last, but not least, Japan.

The countless stories reached 141 countries worldwide, amassing a massive 180 million media impressions. With zero media spend.

The first shipment of Christmas Spotlights cost us 13.000 € to develop and produce. A small investment that payed for itself many, many times over in free, worldwide media.

By simply combining a 100-year old Christmas tradition with today's home security hardware – turning Christmas lights into a home security system – we created a tangible solution for preventing burglaries during the dark winter holidays.

It's one of those rare ideas that makes you go: "Why haven't I thought of that?"

And we weren't the only ones who found it interesting. Gizmodo, one of the world's biggest tech sites, published articles about our product on their sites in the US, England, Australia and last, but not least, Japan, calling it "a brilliant idea."

We didn't just want to invent for the sake of innovation. We wanted to create a simple, technological solution to a recurring, worldwide problem. We wanted to create a bright business idea that over time can be implemented anywhere in the world with minimum cost.

And we had to do it with a small media budget of only 13.000 €.