For the last decade, we have given our clients more or less boring Christmas presents. They mostly ended up on shelves with the other agency gifts. And some people even forgot to open them. That’s when we realized that the salmon in particular was a really poor idea. This year, we wanted to create something long-lasting, which would rest on shelves for a reason. We wanted to offer our clients an insight into our creativity, even though some chose us for our business acumen. The words and poetry came straight from our Hearts, even the accounting department showed amazing creativity.

Words.

We use them every day. We are deeply fascinated by words, and as an advertising Agency, for lack of a better word, we consume them on a large scale. As such, we tasked ourselves with selecting our favorite words and gathering them all in a book of words. A book about words. A tribute to the words that we use each and every day. The words and their descriptions are contributed by all the members of staff, from accountants to coders, consultants and creative leads. The subjectively meaningful word was the single criterion. So we certainly didn’t lack words.

We are, without a doubt, in the eye of a digital thunderstorm. We took a chance in creating an old school, classic black on white book that we think reflects the way we work and think. How we appreciate craftsmanship, details and the power of words and poetry. The inspiration was old medical books and encyclopedias, and the goal was to create something simple, written in black and white that would give our clients a more indirect insight into how we think and work – whether it be in good ol’ print or in an adventurous social media strategy.

The book was met with great delight and we had an overwhelming response – in writing – that far exceeded the previous years (Especially the year we send out a Salmon - yes, it was a logistical problem and the response was mostly people that hadn't opened their gift in time). But the most significant response was about the joy of good old craftsmanship and the “cut the crap” power of simple words in an over communicated buzzword world.

And yes, two new biz meetings were “in the book” within 2 weeks – directly accumulated from the book.