A world’s first, these heavy metal gloves for freezing fans makes for a great headline. Because of its simplicity, it’s incredibly easy to understand and therefore very shareable for heavy metal fans from all around the world. And the fact that you can buy them for your own winter wardrobe makes them one Hell of a promo and activation idea.

Every winter, Copenhell hosts a mini-festival where fans come to celebrate heavy metal, while the outside world succumbs to the freezing cold. Even the heaviest of fans have to face the frostbites, when the howling winds call. So, to help them pay tribute to metal all the way home – without ever, ever, giving in to the sub-zero temperatures – a very special glove was to be designed...

With the two middle fingers and thumb stitched together, the wearer permanently signals

“The Sign of the Horns” – the universal symbol of Heavy Metal.

The ‘Heavy Metal Gloves’ will also be available in the official Copenhell online shop. So go grab your- selves a fistful of metal to become as hot as Hell!

There were produced 25 Limited Edition gloves, and they were all handed out in a matter of minutes at the event. In less than three days there were mentions on social media and several creative, metal and news blogs all the way from Japan (adgang.jp) to America (thedenveregoist.com). The gloves will also be featured in Copenhell’s official online shop next fall.

The process involved quite a few hours of meticulously stitching.