Social and Influencer > Banners and Other Rich Media

CROUSTI EXPRESS

GREY PARIS, Paris / FINDUS FRANCE / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Translation

While a web user is viewing a video on www.dailymotion.fr video portal (French Youtube.com equivalent), the video stops suddenly after 3 minutes of watching. We hear the bing micro-wave timer, while the screen of the video player opens exactly like a microwave oven door in which there is a delicious ready to eat Pizza.

You’ve been watching this video for the past 3 minutes.

Exactly the time it takes to prepare a delicious Crousti’Express Pizza.

The microwave door shuts and the viewer's video resumes.

For one month, the Dailymotion/Findus videos have been turned into Viral Microwaves and their door has opened for more than 4 million viewers.

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