2019. A year marking the 30th anniversary of the fall of the Berlin Wall. Although decades have passed since, walls of all kinds continue to threaten society: walls between states, religions and even opinions. “Die kulturellen Erben“ (= The Cultural Heirs) is a Berlin based street art association which promotes multicultural exchange. Their brief was to make a statement for freedom on the occasion of the 30th anniversary of the fall of the Berlin Wall.

Voice of the Wall is a message to world leaders answering the question: “What would the Berlin Wall say today?” A font was developed using original graffiti letters from the Berlin Wall, which made it possible for the Wall to have a say 30 years after its fall. The result: an urgent appeal for freedom.

We gave the Berlin Wall a voice by creating a unique typeface that allowed the Wall to talk. To make it as authentic as possible, all the remaining pieces of the 160 km long Wall were scouted and thousands of original graffiti letters digitized. A font was developed which made it possible for the Wall to have a say 30 years after its fall. The result: an urgent appeal for freedom. The campaign includes a film, an online tool, an Instagram channel, a Twitter account, posters and a font for download.

Voice of the Wall was covered 58 times in national and international online articles. The combined readership of these sources is 32.2 million. The campaign had 292.000 estimated coverage views and 1.47 million impressions in total (= shares, likes, views, comments, font downloads and messages created with our online tool combined.)