Having grown into a global brand through the 1990s, Velux asked us in 2005 to refresh its brand identity and carry out an overhaul of its internal and external communications. A key element of the new strategy was a branded magazine that would explore and celebrate not just Velux products or their contribution to architecture, but the much wider issue of daylight in buildings and in our lives. D/A (Daylight & Architecture), as the journal was titled, would be published three times a year and aimed at a readership that included architects, designers and specifiers.

With no obligation from Velux to stick with corporate publishing convention, we created a minimally branded magazine whose design reflected the quality of the content, which included contributions from eminent academics and architectural writers. To bring the theme for each edition visually to life, we commissioned striking, provocative photo-essays and illustrations from leading artists, and raised the bar in terms of production values, to produce a journal that most of those interested in the field would happily pay for.

The 22d issue theme: Sleep, Work, Live – healthy living around the clock, revolved around health and well-being as essential parameters to the quality of our lives. To bring the theme to life, we commissioned the artist Jesper Waldersten to interpret the concept of daylight and healthy living.

The free rein given to us in D/A’s design led to a magazine that set new standards in the art direction and production of corporate publications. Its concept and design quality attracted a wider audience than simply those in architecture.

The close collaboration between us, Velux and the illustrator Jesper Walldersten resulted once again in a window magazine without windows. The 22d issue of D/A brings daylight into the complex world of architecture through sensitive, inspiring design and clever illustration. At the same time the magazine brings forward the brand in a comtemporary way.

Daylight & Architecture is a branded magazine that explores and celebrates not just Velux products, but the much wider issue of daylight. With no obligation from Velux to stick with corporate publishing convention, we have created a minimally branded magazine whose design reflects the high quality content, which includes contributions from eminent academics and architectural writers.

Issue 22: Sleep, Work, Live – healthy living around the clock.

Our health and well-being are essential parameters to the quality of our lives. Bringing the theme to life, we commissioned the artist Jesper Waldersten to interpret the concept of daylight and healthy living.