Industry Craft > Copywriting
DELIVEREASY LAWYERS
COLENSO BBDO, Auckland / DELIVEREASY / 2024
Awards:
Overview
Credits
Overview
Background:
At the start of 2023, Delivereasy was New Zealand’s best delivery app that only 1/3 of New Zealanders knew about.
We knew that we couldn’t out-advertise one of the world’s biggest advertisers in Uber, so instead our challenge was to find a clever way to make the oversaturated New Zealand delivery market a two-horse race. Uber and Delivereasy.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
N/A
Translation. Provide a full English translation of any text.
N/A
Tell the jury about the copywriting.
Delivereasy is a New Zealand-owned delivery app that's proud of its reputation for excellent customer service. In fact they're so proud they decided to turn New Zealand’s biggest roadside billboard into a bold statement... then half way through turned that bold statement into an apology.
More Entries from COLENSO BBDO
24 items
