Devoted pet owners are the target audience since they hold the

animal´s health and well-being as a top priority. Because they are passionate about their care, showing what could happen to their pet and reminding them of potential risks in an eye-catching way lets them take action.

General regulations do not allow companies to advertise RX products. Therefore we could not talk about or show the actual product. Instead we put the whole brand behind it to raise maximum attention to the problem.

Most cat and dog owners are convinced to keep their loved ones worm-free if they deworm them twice a year. Yet worm eggs can easily be taken in by pets and grow to become harmful worms in as little as 30 days. A danger that most owners are not aware of - and thus promote the emergence of worms in their pets.

The illustration shows what becomes of your pet if you don't watch out for worms vigilantly: a long-term home for these parasites. The exceptional style of the illustration is eye-catching, especially in a veterenarian surrounding, and makes the serious topic easily approachable.

Headline:

Don´t let your pet be the host for worms.

Subline:

Deworming only 4x a year might not be enough.