Pharma > Product or Service Promotion

THE DISRUPTOR

HAVAS LYNX, Manchester / MUNDIPHARMA / 2018

Awards:

Silver Cannes Lions
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Supporting Content
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Overview

Credits

Overview

Audience

Healthcare Professionals - psychologists, paediatricians and counselors.

BriefExplanation

BriefWithProjectedOutcomes

ABPI, Veeva / MINT regulatory boards

ClientBriefOrObjective

After creating the rollercoaster rides, we needed to show how they had become a thing of the past thanks to the treatment. To emphasize this, we created a torn ticket device for the headline, as well as a simple layout that allowed the typography of the ride to tell the story.

Translation

Imagine life without the ups & downs of ADHD.

Biphentin. For a steady release from ADHD throughout the day.1-3

1. Quinn D et al. J Clin Pharmacol. 2007; 47: 760 – 766. 2. Weiss M et al. J Child Adolesc Psychopharmacol. 2007; 17:675–688. 3. Schachar R et al. J Child Adolesc Psychopharmacol. 2008; 18:11–24.

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