UK regulations state no direct link to products or medical treatments in unbranded communications. Wherever there is mention of product name it must adhere to non-promotional agreements. ABPI, Veeva / MINT regulatory boards.

Opioid users (patient). A community marginalised by society and naturally sceptical of outsiders. In fact, the only people they truly trust are other drug users. That's why our campaign message comes from their peers. This ensures our message will be heard - and hopefully, lives will be saved.