According to the US Federal Trade Commission, advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. In addition, the Food and Drug Administration advises that disease-related advertisements/communications be disease or health condition-specific, enhance education, be clear and accurate, and contain a responsible public health message.

Target audience is people with Parkinson’s who suffer from micrographia (increasingly cramped handwriting) and their loved ones. We found that handwriting exercises help—but patients often give them up due to lack of compelling motivation. This “thank you” card-writing initiative gave them the motivation they needed to keep writing.