We worked with an innovation specialist / industrial designer in order to create a simple, sleek, black and white modern design for the inhaler that aesthetically represents the conversion of air pollution (CO2) into biodegradable plastic.

Art directionally, not only did we set out to create something simple that represents the concept of the CO2 Inhaler - but we also were laser focused on designing something that stood out in the conventional sea of sameness in terms of how inhalers are traditionally designed.

The black upper part represents the air pollution. The mouthpiece was designed to be white, as it symbolically represents the ‘clean air’ you are inhaling to improve lung function.

N/A

Targeting HCPs wanting to stand for a bigger cause than just treating respiratory health. Now they can treat the health of the environment too. And set a precedent by tackling two issues at once - the health of patients, and the planet.

Also targeting patients who value the same story.