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THE UNFINISHED VOTES

McCANN HEALTH , New York / CHANGE THE REF / 2021

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

In 2018, Joaquin Oliver was killed in a horrific mass shooting in Parkland, Florida. The 2020 election would have been the first year he could have voted. Working with his parents and revolutionary AI technology, we brought Joaquin back to life digitally to deliver a message to all those who haven’t registered to vote yet.

The film showed Joaquin pleading for viewers to vote for him because he can’t vote himself. It drove viewers to unfinishedvotes.com where people could replace his vote and those of other gun violence victims.

Cultural / Context information for the jury

Gun violence kills 40,000 people in the US every year. That’s thousands of lost votes that could help elect gun-sense politicians.

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