Pharma > Product or Service Promotion

CHANGE OF HEART MOA

McCANN HEALTH , New York / ENTRESTO/NOVARTIS / 2021

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Film
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

The film is a music video set to an original song - "It's Good to Have a Change of Heart".

It explains the science of heart failure through the story of Dan, a drummer in a band called "The H Beats". Heart failure is starting to affect Dan's performance. Seeing this, a compassionate friend takes him on a journey to learn about the condition and how ENTRESTO can help. In keeping with the theme of change, every time the chorus hits, the animation style changes. We go from 2-D to CGI, to paper, wood and clay texture styles.

By the end, Dan's beat is restored - a change of heart made possible by a medicine that's changing heart failure treatment.

Provide the full film script in English.

SINGER: Your heart moves to a beat

pumping blood from head to toe

But if you have Heart Failure

then not enough will flow

Your heart stops working well

The muscle becomes weak

So listen to this song about

a medicine that’s unique

It’s good to have a change of heart

It’s good to have a change of heart

Entresto is just for Heart Failure

Its main ingredients work together

Valsartan and Sacubitril

they help your heart work better

They relax your blood vessels

so more can flow through

Keeping sodium and fluid

from building up in you

It’s good to have a change of heart

It’s good to have a change of heart

When your heart is pumping well

and blood is flowing right

your body’s getting what it needs

to function day and night

Your heart’s the center of it all

so give it what it’s due

It needs your love to do its job

Your heart depends on you

It’s good to have a change of heart

It’s good to have a change of heart

The everyday routines you love

The things that make life good

So many things are possible

when your heart pumps like it should

We hope Entresto helps your heart

That’s why we wrote this song

We hope our beat will help your beat

keep going going strong

It’s good to have a change of heart

It’s good to have a change of heart

It’s good to have a change of heart

It’s good to have a change of heart

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Branded pharma content in the US is strictly regulated as is content on Youtube. Per regulations, our two minute method of action video is followed by more than 3 minutes of scrolling safety information.

Describe the target audience and why your work is relevant to them.

Our target is patients who've been diagnosed with heart failure and those who will be (1 in 5 people will develop heart failure in their lifetime). Heart failure is a serious condition that's often misunderstood. Education is sorely needed.

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