Pharma > Product or Service Promotion
McCANN HEALTH , New York / ENTRESTO/NOVARTIS / 2021
Overview
Credits
Write a short summary of what happens in the film.
The film is a music video set to an original song - "It's Good to Have a Change of Heart".
It explains the science of heart failure through the story of Dan, a drummer in a band called "The H Beats". Heart failure is starting to affect Dan's performance. Seeing this, a compassionate friend takes him on a journey to learn about the condition and how ENTRESTO can help. In keeping with the theme of change, every time the chorus hits, the animation style changes. We go from 2-D to CGI, to paper, wood and clay texture styles.
By the end, Dan's beat is restored - a change of heart made possible by a medicine that's changing heart failure treatment.
Provide the full film script in English.
SINGER: Your heart moves to a beat
pumping blood from head to toe
But if you have Heart Failure
then not enough will flow
Your heart stops working well
The muscle becomes weak
So listen to this song about
a medicine that’s unique
It’s good to have a change of heart
It’s good to have a change of heart
Entresto is just for Heart Failure
Its main ingredients work together
Valsartan and Sacubitril
they help your heart work better
They relax your blood vessels
so more can flow through
Keeping sodium and fluid
from building up in you
It’s good to have a change of heart
It’s good to have a change of heart
When your heart is pumping well
and blood is flowing right
your body’s getting what it needs
to function day and night
Your heart’s the center of it all
so give it what it’s due
It needs your love to do its job
Your heart depends on you
It’s good to have a change of heart
It’s good to have a change of heart
The everyday routines you love
The things that make life good
So many things are possible
when your heart pumps like it should
We hope Entresto helps your heart
That’s why we wrote this song
We hope our beat will help your beat
keep going going strong
It’s good to have a change of heart
It’s good to have a change of heart
It’s good to have a change of heart
It’s good to have a change of heart
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Branded pharma content in the US is strictly regulated as is content on Youtube. Per regulations, our two minute method of action video is followed by more than 3 minutes of scrolling safety information.
Describe the target audience and why your work is relevant to them.
Our target is patients who've been diagnosed with heart failure and those who will be (1 in 5 people will develop heart failure in their lifetime). Heart failure is a serious condition that's often misunderstood. Education is sorely needed.
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