Pharma > Product or Service Promotion

THE EVENTFUL LIFE OF ROSEMARIE

ROOF STUDIO, New York / CURAVIVA SWITZERLAND, SPITEX SWITZERLAND, ODASANTÉ / 2021

Awards:

Bronze Cannes Lions
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Film
Supporting Content
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

In the film, a elderly German woman shares her life experiences with Livio, who studies nursing and takes care of her. In hearing the stories of Rosemarie’s painful childhood experiences of being separated from loved ones during World War II, to the joy of reuniting with them, her life story becomes a source of inspiration for Livio, serving as a reminder that a career in long-term health care is an opportunity to not only help others, but also become part of their history.

Tell the jury the animation / visual effects used and summarise any relevant challenges or techniques.

We had to condense an entire life story into two minutes, so we created detailed picture-book scenes held together by fluid camera movements and clever transitions. From a scratch on an object to peeling paint to the movement of clothing and hair, we brought an immense amount of detail to the CG. The film features 45 unique characters and 22 environments. Given the timeline and sheer volume of CG involved in this project, we developed a special shader for the groomers that makes the surface behave like actual hair would. We could control the shapes and still create great hair for our characters. We also spent a lot of time on cloth simulation so it looked and functioned properly in CG. Typically, we use standalone software for this, but this time we modeled and simulated the clothing with a proprietary tool we developed specifically for this project.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

The communication idea must not contain any false advertising or exaggerations. The consumer benefit must not contain any unrealistic promises. The ideas as well as the visual dramatization must always correspond to reality in terms of content.

Describe the target audience and why your work is relevant to them.

The short film was intended for the Swiss public as a call to support the recruitment of young health care professionals to consider long-term care as a career.

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