Pharma > Product or Service Promotion
McCANN HEALTH , New York / ENTRESTO/NOVARTIS / 2021
Overview
Credits
Write a short summary of what happens in the film
The film is a music video set to an original song - "It's Good to Have a Change of Heart".
It explains the science of heart failure through the story of Dan, a drummer in a band called "The H Beats". Heart failure is starting to affect Dan's performance. Seeing this, a compassionate friend takes him on a journey to learn about the condition and how ENTRESTO can help. In keeping with the theme of change, every time the chorus hits, the animation style changes. We go from 2-D to CGI, to paper, wood and clay texture styles.
By the end, Dan's beat is restored - a change of heart made possible by a medicine that's changing heart failure treatment.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Branded pharma content in the US is strictly regulated as is content on Youtube. Per regulations, our two minute method of action video is followed by more than 3 minutes of scrolling safety information.
Describe the target audience and why your work is relevant to them.
Our target is patients who've been diagnosed with heart failure and those who will be (1 in 5 people will develop heart failure in their lifetime). Heart failure is a serious condition that's often misunderstood. Education is sorely needed.
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