Dads, despite all being unique all have one thing in common - they always take care of their loved ones. Dove Men+Care recognised that there was a problem, however:

Dads don’t always take care of themselves. Because they put their families first, their own physical and mental wellbeing comes second. If at all. With our Dad Time Stories campaign, we set out to change that. We identified three dads who were in need of care then partnered with children’s picture book author and illustrator Keith Negley to create a personalised bedtime storybook for each. By working closely with their families, we were able to get all the tiny details right and then present it to the Dads as a special Father’s Day gift. We then made an e-book version available on our campaign hub along with How-To videos, and a special Headspace mediation offer.