Our approach was to get the target audience to think of playing a musical instrument as easier than it seemed, and hence encourage sales. We focussed on drums rather than any other instruments because our surveys in the Cape Town metropole showed that drums were the more popular choice.

ANN: Hey, ever considered playing drums but thought 'dude, it can’t be easy?' Well, it can be. You have your hi-hat, snare, bass, and crash.

Now try putting a face to those. Dick Cheney is your hi-hat.Dick!Pamela Anderson your snare.Pam!Dolph Lundgren your bass.Dolph!And George Bush your crash symbol.Bush!So it’s…Dick! Pam! Dolph! Bush!

OK, let’s just work on 8 beats.

Dick's on all of them, like this…Dick! Dick! Dick! Dick! Dick! Dick! Dick! Dick!

Now add Pam! on 3 and 7.Dick! Dick! Pam! Dick! Dick! Dick! Pam! Dick!

Cool. All we need is some bass on 1, 2 and 8.Dolph! Dolph! Pam! Dick! Dick! Dick! Pam! Dolph!

And there you have it – 'American Idiot' by Green Day.

Give drums a go at Marshall Music. That’s right, Marshall Music, 65 Buitengragt Street.Dolph! Dolph! Pam! Dick! Bushhhhhhh!