Radio and Audio > Radio
BROKEN HEART
TBWA\CHIAT\DAY, New York / MARS / 2008
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BriefExplanation
Combos are crunchy pretzels filled with a cheesy centre, making them the ultimate guy food. This led us to the line 'Combos: what your mom would feed you if your mom were a man', and also to the character Man Mom: a manly mother who feeds her sons only Combos.
For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavours, dispelling the popular misconception that they only have one or two
ScriptInEnglish
MVO1: (Singing) Dresses like a lady, looks like a man,Always eating Combos with her big man hands,She's Man Mom...MVO2: Moms can mend broken hearts. When my son got dumped, I told him love is like Combos: sure you love Pizzeria Pretzel Combos, but when you catch Pizzeria Pretzel Combos with your best friend Mark in a van outside the galleria, and Pizzeria Pretzel Combos denies the whole thing, even though there's Mark and Pizzeria Pretzel Combos, buck naked, in a van, doing the 'Belgian Wheelbarrow, well then, it's time to move on to a different Combos flavour, like Zesty Salsa Tortilla.ANN: Combos: what your mom would feed you if your mom were a man.
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