Radio and Audio > Radio
PRISON GUARD
TBWA\CHIAT\DAY, New York / MARS / 2008
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Overview
BriefExplanation
Combos are crunchy pretzels filled with a cheesy centre, making them the ultimate guy food. This led us to the line 'Combos: what your mom would feed you if your mom were a man', and also to the character Man Mom: a manly mother who feeds her sons only Combos.
For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavours, dispelling the popular misconception that they only have one or two.
ScriptInEnglish
MVO1: (Singing) Dresses like a lady, looks like a man,Always eating Combos with her big man hands,She's Man Mom...MVO2: Moms should be realistic with their kids. So I told my son he’s out of options, and he’d better just take that job as a prison guard. Life is not like Combos: Combos come in six flavours like Nacho Cheese Pretzel. But for him, life comes in one flavour, and right now that flavour's prison guard.ANN: Combos: what your mom would feed you if your mom were a man.
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