WE KNOW MORE ABOUT SOCIAL MEDIA AND THE ONLINE WORLD THAN WE DO ABOUT OUR OWN FAMILY.

INTRODICING IKEA FAMILIARIZED. AN EXPERIENCE WHERE WE TESTED PEOPLE.

THE FIRST THING WAS TO CREATE A QUIZ SHOW WHERE SEVERAL FAMILIES PLAYED FOR A CHRISTMAS DINNER. A QUIZ WHERE FAMILIES WOULD LOSE MORE THAN A DINNER. BUT WE OFFERED THEM A SIMPLE SOLUTION THAT LET THEM DISCONNECT FOR VERY LITTLE.

AT THE SAME TIME AS THE QUIZ WENT OUT WE LAUNCHED FAMILIARIZED THE BOARD GAME. A 100% ANALOGUE GAME WHERE PEOPLE CAN GET TO KNOW THEIR FAMILIES BETTER.

IKEA ADHERES TO ITS MESSAGE AND FOR THE FIRST TIME EVER DISCONNECTS ITS SOCIAL MEDIA OVER CHRISTMAS.

A CAMPAIGN THAT WAS USED IN SCHOOLS TO RAISE AWARENESS ABOUT THE MISUSE OF SOCIAL MEDIA.