There are many things happening outdoor. But here we try to make the experience to visit a museum completely different, and live the unexpected. We hack the predujices of the people and make them live a brand and a product directly in front of their eyes in a place they never imagine.

BACKGROUND: INSOME COUNTRIES IKEA IS REGARDED AS LOW QUALITY FURNITURE, JUST FUNCTIONAL, USED MORE TO FURNISH COLLEGE STUDENT'S APARTMENTS RATHER THAN CLASSY LIVING ROOMS.

CREATIVE IDEA: TO DEMONSTRATE THAT OUR FURNITURE CAN FIT IN THE MOST STYLISH LIVING ROOMS, WE DID SOMETHING THAT SEEMED IMPOSSIBLE: WE SNEAKED IT INTO A MUSEUM.

NOT JUST ANY MUSEUM: THE ONE THAT OWNS THE LARGEST COLLECTION OF XVIII FURNITURE.

DESCRIBE THE EXECUTION: WE SNEAKED IN AND PLACED SOME IKEA FURNITURE AROUND THE MUSEUM AND CHALLENGED PEOPLE TO FIND IT.

THROUGH A MOBILE PHONE YOU COULD DETECT THE FURNITURE AND BUY IT VIA E-COMMERCE.