The majority of the people experience Ikea brand in the store. And that is a problem. Because is in a place that does not represent your home, because nobody has a 100% ikea furniture in their living room, at least in Spain. And you don’t get the possibilities to combine this sweedish furniture even with the most classic and baroque one. So, to eliminate the prejudices of having this low cost and functional design in your living rooms, we sneak them in a Museum. And it worked very well.

INSOME COUNTRIES IKEA IS REGARDED AS LOW QUALITY FURNITURE, JUST FUNCTIONAL, USED MORE TO FURNISH COLLEGE STUDENT'S APARTMENTS RATHER THAN CLASSY LIVING ROOMS.

TO DEMONSTRATE THAT OUR FURNITURE CAN FIT IN THE MOST STYLISH LIVING ROOMS, WE DID SOMETHING THAT SEEMED IMPOSSIBLE: WE SNEAKED IT INTO A MUSEUM.

NOT JUST ANY MUSEUM: THE ONE THAT OWNS THE LARGEST COLLECTION OF XVIII FURNITURE.

Tarjet audience: For the many, especially families with children and No Clients who do not think about IKEA when they want to change furniture in their living room.

WE SNEAKED IN AND PLACED SOME IKEA FURNITURE AROUND THE MUSEUM AND CHALLENGED PEOPLE TO FIND IT.

THROUGH A MOBILE PHONE YOU COULD DETECT THE FURNITURE AND BUY IT VIA E-COMMERCE.

10% SALES INCREASE IN LIVING ROOM FURNITURE

100% OF PEOPLE THOUGHT ABOUT IT/ 100% OF PEOPLE'S PREJUDICE CHANGED.