The film shows a rich diversity of families around the world in a very elegant and crafted film making; from a traditional family to a family with two dads, a family of eskimos or a one parent family, a family of adopted children, a family of travelers, a family made of friends, or workmates, a family of dogs, a family of cats, or aristocrats... showcasing the amazing diversity of meanings the word family can have.

As a global campaign, the film was inspired by a global cultural tension. We live in a world ever more polarized where traditional thinking and prejudices are limiting people from feeling free to be who they truly are. Scrabble, through the amazing magic of words, stands up for inclusion and diversity, showing how diverse the meaning of words and be for each of us.