The communication is placed at a very unexpected position and thus draws attention. Moreover, the insightfulness and the simplicity of the idea encompasses the audience. The interactivity adds to the communiction's long lasting impression.

To demonstrate the power of the product - Memo Plus.

The ad left a lasting impression and created a top-of-the-mind recall for the brand. This generated sales in turn.

The interactivity of the communication leaves a long lasting effect on the consumers mind. Drawing home the propositing of memory enhancer - Memo Plus

The insight - People fold the top corner of the page to remember the page while reading a book or a magzine.The brand used this insight to emphasise the power of the product - Memo Plus.