Brand Experience and Activation > Touchpoints & Technology
TBWA\HAKUHODO INC., Tokyo / THE NIPPON FOUNDATION / 2022
Awards:
Overview
Credits
Why is this work relevant for Brand Experience & Activation?
It's an interactive toilet that is 100% hands free and fully operational using voice commands.
Background
Now more than ever, public restrooms needed to rethink about personal hygiene for a contactless world.
Describe the creative idea
Hi Toilet is the world's first contactless toilet, born in August 2021 as part of "THE TOKYO TOILET," by Shibuya Ward, Tokyo to reimagine public restrooms. What we've designed is a voice-activated toilet experience that is 100% hands free. What's notable about this toilet is that it is a public installation designed to be universally accessible as a physical and interactive experience. The final design was completed through repeated trial and error to create the most user-friendly public restroom experience.
Describe the strategy
According to a survey on toilet use, 48% of people open the door with their feet, 39% open the door with their elbows, and 64% of people do not want to touch any surfaces in the first place. We deigned a public toilet for these people that does not need to be touched by hand.
Describe the execution
The circular design was developed from an aerodynamic engineering perspective that prevents odors from lingering. A high-powered fan automatically replaces the air in the room in 60 seconds after each use before the next user enters.
The system is equipped with multi-directional microphones designed for acoustics, a PC connected to the Internet, and proprietary software that uses Google and Apple APIs so the user can speak voice commands from any position in the restroom.
List the results
As soon as it was launched in 2021, many positive comments were made by users on social media in Japan and abroad, as a unique & new toilet experience, with its hands-free and safe UI, and the impactful white dome design. Tokyo was ranked 10th in TimeOut magazine's "2021 World's Best Cities", and Hi Toilet was named as one of the reasons.
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