Budweiser created BUDXRecords, a record label that promotes emerging music artists. They needed us to come up with an idea to find new ways to expose their music. What more engaging way of doing it that releasing the copyrights of the content to solve a problem that gamers and streamers face everyday, and putting the music in front of all of their followers, so gamers and their followers experience our brand like never before?

3 years ago, Budweiser decided to promote the careers of emerging music artists in order to protect them from all of the bad habits of the traditional music industry. That’s why the brand created BUDXRECORDS, a music label that has been working on discovering those hidden superstars that want to be famous but haven’t had the opportunity to be listened by the world. Every year, different types of activations need to me bade in order to do so.

Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot to hijack the platform and helping new artists to promote their music at the same time.

Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot. The brand owns the rights of more than 15000 songs from artists waiting to be famous. It released the copyrights of its entire music library, and created a bot to be hosted on a Discord server. The bot plays the content 24/7 and it’s available to anyone to embed it on live streamings, without the fear of being banned. That way, it expose new artists’ music to a whole new public of followers. Music supporting streaming, streaming supporting music.

Budweiser owns the rights of more than 15000 songs from artists waiting to be famous. The brand released the copyrights of its entire music library, and created a bot to be hosted on a Discord server. The bot plays the content 24/7 and it’s available to anyone to embed it on live streamings, without the fear of being banned. That way, it expose new artists’ music to a whole new public of followers. Royalty Free Bot, music supporting streaming, streaming supporting music.

Once the the bot was online, it exploded the streaming community.

- More than 72 hours of content have been streamed online so far.

- More than 2000 streamers have embedded the content on their ‘lives’ so far.

- More than 12 million people have heard the music so far.

- The idea have generated around more than 1.5 million impressions per hour of streaming.

- The platform that we wanted to hijack (Twitch) listened to us and even answered.

- We solved the problem for streamers to avoid being banned and helped our artists to become famous at the same time.