Outdoor > Integrated
DDB SPAIN, Madrid / NO SOMOS DELITO (WE ARE NOT CRIME) / 2015
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Overview
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AmbientExecutionDescription
Holographic Protest live event (April 10th) for media: video projection on a 7x4 meters transparent screen in front of Parliament building, and special cabin for NoSomosDelito spokespeople to be interview by media as real-time holograms.
Website (launched with a teaser online video on March 26th) was the only way for users to participate virtually in the protest, and sign the online petition against the Gag Law reform.
Press print ads (printed on April 17th) portraying the Holographic Protest reinforced the message.
Online documentary branded video about the protest (distributed on April 24th).
#HologramasLibres (#HologramsForFreedom) hashtag to improve social conversation.
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