Outdoor > Ambient

ABORTIONTRAVEL

DDB SPAIN, Madrid / CELEM (EUROPEAN WOMENS LOBBY) / 2014

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

AmbientExecutionDescription

On 20 December, the Spanish Government announced that it would be making changes to the current law on abortion. These measures will make it one of the most restrictive in the world; even prohibiting the termination of a pregnancy in cases where the foetus is malformed.

To show the consequences of the future law, we created Abortion Travel, "the travel agency that should never exist.” A physical travel agency so women could have abortions outside Spain. A protest measure, an attempt to prevent the proposed changes denying Spanish women the freedom to decide.

The agency was the campaign’s headquarters: a press conference was held there, women were informed about the consequences of the proposed changes to the law, and signatures were directly collected to prevent it being passed.

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