Outdoor > Ambient
DDB SPAIN, Madrid / CELEM (EUROPEAN WOMENS LOBBY) / 2014
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On 20 December, the Spanish Government announced that it would be making changes to the current law on abortion. These measures will make it one of the most restrictive in the world; even prohibiting the termination of a pregnancy in cases where the foetus is malformed.
To show the consequences of the future law, we created Abortion Travel, "the travel agency that should never exist.” A physical travel agency so women could have abortions outside Spain. A protest measure, an attempt to prevent the proposed changes denying Spanish women the freedom to decide.
The agency was the campaign’s headquarters: a press conference was held there, women were informed about the consequences of the proposed changes to the law, and signatures were directly collected to prevent it being passed.
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