In the basketball category, adidas is a distant number two. Our brief was to close that gap by creating an idea that brings 14-24 year-old basketball fans closer to the brand by leveraging our assets (players) and our exclusive sponsorship as the official athletic apparel provider of the NBA.We brought together the NBA's best to take the next generation of Ballers inside the inner workings of the top level of basketball. Inside, they learned how to live, train and play together on basketball's ultimate stage.