Creme Egg is only on UK shelves from January to Easter each year.

Creme Egg Hunting Season turns this category problem into creative opportunity by inventing a whole new season. The campaign has been running since 2017; Hunt for the White Creme Egg is our 2019 activation.

One of the ad industry’s biggest problems is that people don’t notice the majority of ads. Our activation tackles this problem by getting them to take notice, and spend time scouring every inch of the billboards that were part of this campaign in the ultimate ‘Easter Egg’ hunt.

An ‘Easter Egg’, in the digital sense, is an unexpected or hidden feature, usually hidden in software, websites or digital content.

This is one execution in a first-of-its-kind collaboration where we hid eggs in 16 partner brands’ ads. It ran in London Waterloo, Britain’s busiest railway station, with 94 million people passing through in 2018.

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