With 58% of gamers snacking whilst gaming and 50% of them claiming to eat Doritos, aligning with this huge, ever-growing passion point provided us with the perfect opportunity.

2020 saw two of the world’s most iconic brands come together for the first time. We teased this epic partnership with boldy minimal and mysterious OOH ads.

Doritos’ most distinctive asset is its triangular chip shape, and PlayStation’s most distinctive asset is its four shape logo – one of these shapes is a triangle. Both brands’ assets are highly recognisable to our audience.

Larger. This is a 48 sheet poster (6096 x 3048mm).